Lessons from Growth: Small Data, Big Insights
We recently gave our onboarding flow a facelift. This is something you may not have noticed unless you set up a new Sentry account every other week since onboarding is simply the process of signing-up, creating a new project, and sending data to it for the first time. We made cosmetic upgrades for a cleaner look, plus began collecting one extra piece of data that we’ve never requested at sign-up before:
The biggest step in getting Sentry up and running is integrating it with your platform, so asking this one small question has led to big insights about the ease of using different platforms with our service.
Leading platforms: Then and Now
Before we dive into these new insights, let’s get some context on what our platforms look like right now.
Onboarding variation by platform
Our biggest goal is to ensure each user successfully integrates Sentry regardless of which language they choose for their project. One of the key ways we measure success is by looking at metrics on whether a project has sent a test or real event (First Event). We track how many users send an event, as well as how long it takes them to do so.
So how are we doing? Thanks to the new platform data we are collecting during onboarding, we can dig into variations in First Event success across platforms. Let’s first look at the number of users that send their first event under each platform (and by numbers we mean bubbles because…proprietary data). Each bubble represents the share of users within that particular platform; the bigger the bubble and the darker the color, the higher the success rate. Python and PHP projects come out on top in this case, with roughly 70% of users on these platforms making it through to First Event within two days of sign-up.
Sentry supports many languages and integrations, and this new data will give our engineers insight in how we can make improvements that simplify how users integrate with Sentry. In the coming months you’ll start to see some of these changes in action. If you’re curious about the engineering behind the change, check it out in this PR. And if projects like this peak your interest, consider joining our team to get paid to work on them.